Social Media Marketing
Algorithms throttle your reach to 5–10% of followers. Paid ads run $200–500/mo before you see consistent leads.
The platform built for self-care professionals. Your profile powers GlowUp's search engine so clients can find you, and it also serves as your booking hub. GlowUp provides two key functions: visibility and bookings.
See how GlowUp stacks up.
Booking platforms and directories built for individual stylists, estheticians, and barbers.
| Platform | Free Option | Booking Commission | Monthly Fee | Portfolio-First | Client Cash Option at Booking | Auto-Confirm | Calendar Sync | Income & Expenses | Clients Tab | 1-Click Full Export |
|---|---|---|---|---|---|---|---|---|---|---|
| StyleSeat | 30%* | $35 | ||||||||
| Booksy | 30%* | $29.99+ | ||||||||
| Vagaro | 0% | $23.99+ | ||||||||
| Fresha | 20%** | $19.95+ | ||||||||
| GlossGenius | 0% | $24+ | ||||||||
| Yelp | N/A | $0–180+ | ||||||||
| GlowUp | 0% | $0 – $49 |
Full-shop management — staff calendars, payroll, inventory, messaging, marketing, and phone.
| Platform | Monthly Fee | Inventory | Payroll + 1-Click QuickBooks/Gusto/ADP Import | Customizable Dashboard | In-House Staff Messaging | Two-Way Client Messaging | Email & SMS Marketing | AI-Generated Marketing | Business Phone & Voicemail | Checkout Product Suggestions | Digital Intake / Consent Forms | Memberships & Packages | Gift Certificates | Reports & Analytics | 1-Click Full Export |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mindbody | $159+ | Partial | Partial | ||||||||||||
| Boulevard | $195+ | Partial | |||||||||||||
| Mangomint | $165+ | Partial | Partial | Partial | |||||||||||
| Zenoti | Custom | Partial | |||||||||||||
| Square Appointments | $0–$90 | Partial | Partial | Partial | Partial | Partial | Partial | Partial | |||||||
| Vagaro (Business) | $30–$200+ | Partial | Partial | Partial | Partial | ||||||||||
| GlossGenius (Team) | $48+ | Partial | Partial | Partial | Partial | Partial | |||||||||
| GlowUp Business | $79–$159 |
Class booking, membership, and coaching tools for trainers, studios, and gyms.
| Platform | Free Option | Booking Commission | Monthly Fee | Portfolio-First | Client Cash Option at Booking | Auto-Confirm | Calendar Sync | Income & Expenses | Clients Tab | 1-Click Full Export |
|---|---|---|---|---|---|---|---|---|---|---|
| Mindbody | 0% | $159+ | ||||||||
| ClassPass (Partner) | Rev-share | $0 | ||||||||
| Glofox (ABC) | 0% | $110+ | ||||||||
| TeamUp | 0% | $99+ | ||||||||
| Wodify | 0% | $169+ | ||||||||
| Trainerize | 0% | $5–$250 | ||||||||
| TrueCoach | 0% | $25+ | ||||||||
| GlowUp | 0% | $0–$49 |
*StyleSeat & Booksy charge ~30% on the first appointment from new marketplace-sourced clients (optional Boost / New Client Connection). **Fresha charges 20% (min $6) on new clients booked via its marketplace, in addition to the monthly subscription. Figures verified against official pricing pages, 2026.
Every option for getting found online comes with a tradeoff.
Sign up for the Basic plan today and receive a free Platinum upgrade — for life.
Algorithms throttle your reach to 5–10% of followers. Paid ads run $200–500/mo before you see consistent leads.
Reliable but slow. Limited to your immediate network and resets every time you move or change locations.
Pay-to-play platforms designed for every business under the sun — not built around how self-care clients actually search.
$500–5,000 to build, $50–300/mo to maintain, and you still have to drive every visitor yourself.
Clients trust reviews more than ads. GlowUp is built around that reality.
97%
of consumers read reviews before choosing a local service
85%
are more likely to book after positive reviews
4.5★
minimum rating expected by 31% of consumers
74%
only consider reviews from the last 3 months
No credit card required. Your profile stays on GlowUp for as long as you want it to. Free.
No hidden fees.
Built around stunning visual portfolios, not generic listings. Every profile is a digital showcase.
Your talent, front and center.
GlowUp never takes a percentage of your bookings — ever. Platinum includes booking at a flat rate.
100% of earnings stay yours.
Whether you're an independent pro or a business pro, we have a plan for you.
Your brand. Your business. Your way.
Connect your existing link, add payment links, or use the integrated system.
Integration, not disruption.
Reviews from completed bookings are automatically marked verified.
Real clients. Real experiences.
One-click export of every client, appointment, photo, and product — ready to import anywhere. No support tickets. No lock-in.
Total portability.
A tiered directory, online booking with deposits, reviews from real clients, and a profile that looks as elevated as your craft.
Join other self-care professionals building their presence on GlowUp.