Social Media Marketing
Algorithms throttle your reach to 5–10% of followers. Paid ads run $200–500/mo before you see consistent leads.
Why GlowUp?
The platform built for self-care professionals. Your profile powers GlowUp's search engine so clients can find you, and it also serves as your booking hub. GlowUp provides two key functions: visibility and bookings.
If they can't find you,they can't book you.
How We Compare
See how GlowUp stacks up.
Solo & Independent Beauty Pros
Booking platforms and directories built for individual stylists, estheticians, and barbers.
| Platform | Free Option | Booking Commission | Monthly Fee | Portfolio-First | Client Cash Option at Booking | Auto-Confirm | Calendar Sync | Income & Expenses | Clients Tab | 1-Click Full Export |
|---|---|---|---|---|---|---|---|---|---|---|
| StyleSeat | 30%* | $35 | ||||||||
| Booksy | 30%* | $29.99+ | ||||||||
| Vagaro | 0% | $23.99+ | ||||||||
| Fresha | 20%** | $19.95+ | ||||||||
| GlossGenius | 0% | $24+ | ||||||||
| Yelp | N/A | $0–180+ | ||||||||
| GlowUp | 0% | $0 – $49 |
Salon, Spa & Multi-Staff Businesses
Full-shop management — staff calendars, payroll, inventory, messaging, marketing, and phone.
| Platform | Monthly Fee | Inventory | Payroll + 1-Click QuickBooks/Gusto/ADP Import | Customizable Dashboard | In-House Staff Messaging | Two-Way Client Messaging | Email & SMS Marketing | AI-Generated Marketing | Business Phone & Voicemail | Checkout Product Suggestions | Digital Intake / Consent Forms | Memberships & Packages | Gift Certificates | Reports & Analytics | 1-Click Full Export |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mindbody | $159+ | Partial | Partial | ||||||||||||
| Boulevard | $195+ | Partial | |||||||||||||
| Mangomint | $165+ | Partial | Partial | Partial | |||||||||||
| Zenoti | Custom | Partial | |||||||||||||
| Square Appointments | $0–$90 | Partial | Partial | Partial | Partial | Partial | Partial | Partial | |||||||
| Vagaro (Business) | $30–$200+ | Partial | Partial | Partial | Partial | ||||||||||
| GlossGenius (Team) | $48+ | Partial | Partial | Partial | Partial | Partial | |||||||||
| GlowUp Business | $79–$159 |
Fitness, Gyms & Studios
Class booking, membership, and coaching tools for trainers, studios, and gyms.
| Platform | Free Option | Booking Commission | Monthly Fee | Portfolio-First | Client Cash Option at Booking | Auto-Confirm | Calendar Sync | Income & Expenses | Clients Tab | 1-Click Full Export |
|---|---|---|---|---|---|---|---|---|---|---|
| Mindbody | 0% | $159+ | ||||||||
| ClassPass (Partner) | Rev-share | $0 | ||||||||
| Glofox (ABC) | 0% | $110+ | ||||||||
| TeamUp | 0% | $99+ | ||||||||
| Wodify | 0% | $169+ | ||||||||
| Trainerize | 0% | $5–$250 | ||||||||
| TrueCoach | 0% | $25+ | ||||||||
| GlowUp | 0% | $0–$49 |
*StyleSeat & Booksy charge ~30% on the first appointment from new marketplace-sourced clients (optional Boost / New Client Connection). **Fresha charges 20% (min $6) on new clients booked via its marketplace, in addition to the monthly subscription. Figures verified against official pricing pages, 2026.
The challenges self-care professionals face
Every option for getting found online comes with a tradeoff.
Sign up for the Basic plan today and receive a free Platinum upgrade — for life.
Word of Mouth
Reliable but slow. Limited to your immediate network and resets every time you move or change locations.
Generic Directories
Pay-to-play platforms designed for every business under the sun — not built around how self-care clients actually search.
Building Your Own Site
$500–5,000 to build, $50–300/mo to maintain, and you still have to drive every visitor yourself.
What the data says
Clients trust reviews more than ads. GlowUp is built around that reality.
97%
of consumers read reviews before choosing a local service
85%
are more likely to book after positive reviews
4.5★
minimum rating expected by 31% of consumers
74%
only consider reviews from the last 3 months
The GlowUp Difference
Start Free Stay Free
No credit card required. Your profile stays on GlowUp for as long as you want it to. Free.
No hidden fees.
Portfolio-First Design
Built around stunning visual portfolios, not generic listings. Every profile is a digital showcase.
Your talent, front and center.
No Booking Commissions
GlowUp never takes a percentage of your bookings — ever. Platinum includes booking at a flat rate.
100% of earnings stay yours.
Built for Independents & Businesses
Whether you're an independent pro or a business pro, we have a plan for you.
Your brand. Your business. Your way.
Flexible Booking
Connect your existing link, add payment links, or use the integrated system.
Integration, not disruption.
Verified Reviews
Reviews from completed bookings are automatically marked verified.
Real clients. Real experiences.
Your Data, Always Yours
One-click export of every client, appointment, photo, and product — ready to import anywhere. No support tickets. No lock-in.
Total portability.
GlowUp is the specialized home for your work
A tiered directory, online booking with deposits, reviews from real clients, and a profile that looks as elevated as your craft.
Ready to GlowUp?
Join other self-care professionals building their presence on GlowUp.